Big Tree

OOH Could Make Your Tummy Talk!

“Krupp… krupp…” — could that be the sound coming from your tummy?

Probably! Especially after catching a glimpse of McDonald’s signature fried chicken while walking through one of Kuala Lumpur’s busiest transit hubs, KL Sentral.

With tempting visuals of golden crispy fried chicken wrapped around the pillars along one of KL Sentral’s busiest commuter pathways, McDonald’s cleverly leveraged OOH to spark instant cravings and guide hungry commuters towards the nearby outlet just steps away.

Without even realising it, an ordinary commute suddenly becomes a crave-worthy moment — one that lingers in your mind and stomach long after you have left the station.