SSN Marketing

Furthermore, if we can group customers according to their needs, we can communicate with them in ways that will resonate and encourage them to buy more from us.

Researchers have a variety of questions that they use to segment customers and potential customers.

Some of these questions are geared to segment customers at the time they are choosing a supplier in the first instance and other questions are used to show how they can be segmented in terms of their satisfaction and loyalty once they have become customers.

Their demographic characteristics (we refer to them as firmographics) can be classified according to the size of the company, industry vertical, the number of years the company has been established, its geographical location, whether it is a private or public enterprise and so on.