MKK Marketing

This is one of the most important steps in any marketing plan, and perhaps the most neglected. Many times the management team sets unrealistic objectives based more on their "wishful thinking" than on the real and current standing of the company.

For B2C companies, this information is easy to find, while for B2B companies, you will have to do a little more research. Once you have this information, develop a price range and think of where you want to position your business.

Big companies publish their annual or quarterly results, so the information is easily accessible. For smaller companies, you can try to ask for reports on databases such as einforma or asexor. You can also extrapolate based on data such as the number of employees on staff (LinkedIn is very useful in these cases) or the breadth of their catalog.