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Do you know some of the biggest brands in the world are using the same fonts?

We have listed a few examples here, but there are a tremendous amount.

If you’re designing what’s called a logo suite that involves not only a symbol/icon but also accompanied with a word mark you should take selecting your font into serious consideration.

But don’t just take the font at face value, the color it’s applied with, the way it’s dressed up can completely change the impact, feeling & signal.

This could even be as simple as selecting what’s called a weight or even just italicizing for a different impact.

Even the simplest nuances can completely change the feel of a brand.

Let me know your thoughts below.

If you need help with your brand, DM us!

How many colors does a brand need?

Well that depends, on context, application, communication, and a few other long ambiguous words (but that’s for another post)

In this post, we just wanted to highlight the value of having more than just one primary color for your brand - consider the idea of using multiple palettes (what are the perks?)

Color can assist with many things, marketing capability, a contrast to highlight the most important design asset, and even the touchpoint itself (different situations could use varying colors - but still communicate the one brand.)

How many colors does your brand use?