Genesis Infinix

Every Cup, Every Campaign, Every Story.

From the brand’s first launch in Malaysia to every new product drop, seasonal campaign, and creative rollout, our team at Genesis Infinix has been behind the scenes with Luckin Coffee Malaysia, shaping how the brand connects, engages, and grows with its audience.

From localising brand strategy and crafting youth-driven storytelling, to executing nationwide campaigns that bring people together — it’s been a journey of creativity, speed, and endless cups of inspiration.

We’re proud to be part of Luckin Coffee’s story in Malaysia.