Kesterize

https://www.kesterize.com/notes/rigour Also, quarantine - here we go.

Late 2018, David, Sarah and I began working on training materials for FrogAsia. We were tasked to teach the marketing and communications team of FrogAsia, aspects of branding, communication, creativity, design thinking and management. A series of workshops then grew into a branding assignment that is still on-going. This multi-faceted project is unique. It is a project that is as constant and steeped in value, as it is ever changing in scope. Something we're now more familiar with.

https://www.kesterize.com/notes/memories-and-a-frogasia-brand-architecture-thing

I stumbled upon a quote that challenges design's role in this time we're in...

"Indifference towards people and the reality in which they live is actually the one and only cardinal sin in design." – Dieter Rams

So design continues. And design cares. Fix things others cannot. Do something. Let's all try.

https://www.kesterize.com/notes/design-continues

A recounting of what designing for a restaurant looks like. This one happened to have won Asia's 50 Best Restaurants, 2019. Around this time, last week!

https://www.kesterize.com/notes/designing-for-darren-and-dewakan-the-restaurant

Darren Teoh Dewakan

Kesterize Design

Wondering about design syncopated... if there's such a thing. What is syncopation in design? What is it in design, that can actually make you want to dance?

Kesterize Design A branding, corporate identity and graphic design studio based in Kuala Lumpur (KL), Malaysia, aspiring to greater design that is thoughtful, intelligent and meaningful.

"The best map is the map that people will use"
"Good design isn't just being nice to look at. It also solves a problem"

Kesterize Design A branding, corporate identity and graphic design studio based in Kuala Lumpur (KL), Malaysia, aspiring to greater design that is thoughtful, intelligent and meaningful.

Beauty matters.

Kesterize Design A branding, corporate identity and graphic design studio based in Kuala Lumpur (KL), Malaysia, aspiring to greater design that is thoughtful, intelligent and meaningful.

Updated www.kesterize.com 😎

About making conversations about design ubiquitous. A democratisation of an industry. About critique, and about Design Thinking.

In Defense of Design Thinking, Which Is Terrible Last week I took part in the Third Annual Phil Patton Lecture, hosted by the Masters Program in Design Research at The School of Visual Arts in New York. The event is held in honor of the program’s…