TOTAL SPORTS ASIA

It's Sports Entrepreneurs Podcast Day folks 🎙️🎧

And it is a very special day and podcast - extremely excited to release my 100th Podcast, on 11.11.2025.

Having started my Podcast series with no other than Donald Dell, the Legendary US agent (at the age of 80 at the time), it is very appropriate to host another Legend, Patrick Nally, from the UK, a founding father of our amazing industry with his agency West Nally, for my #100.

Patrick's stories take us back to 60s, 70s and 80s when our industry was at an infant stage, sports associations were pure amateurs, they had no money (even the big ones), hardly any staff (FIFA was 5 ppl, now over 1k) and sports as a communication and marketing tool was just being invented.

Hear how FIFA World Cup sponsorships (it wasn't called that yet) programs started with The Coca-Cola Company funding, how the International Olympic Committee – IOC program was created, how brands engaged with sports, how Horst Dassler (son of Adi Dassler - adidas) "influenced" sports Federations, positioned powerful individuals as President's and shaped the industry far beyond his early death.

Enjoy the stories and let us take you back in time. When you listen to it visualize how the world looked and operated, and than you really appreciate what Patrick and West Nally did at the time.

Kölle Alaaf 🤡.

https://marcusluer.com/podcast/episode-100-with-patrick-nally/

Bringing an F1 team (not a race) to be based in Asia isn't just a "nice" idea, it's inevitable. It will happen as the power shifts East. There will be challenges but it will happen this decade, just a question of time.

Watch this space as we continue to push the boundaries to make it happen. We have the resources and support from the capital markets, governments, automobile associations, sponsors and fans.

Go East 💪👍

Our man in Asia. Meet our senior advisor and Marcus Luer I've been involved with Benjamin [Durand, CEO] since the early days of the venture, before it was called LKYSUNZ. I believe in the mission to bring a team to Asia, to connect much deeper with the fans here and to build a completely different following by having a team actually based there.

Today we are diving deep into the world of trading cards, memobilia and collectibles. We cover everything, how this amazing industry started in the 1800 to the top sports and entertainment trading cards, business models, trading card games, and where it is going in future (physical and digital cards (NFTs?)) .

We have no other than the President Jason Masherah himself of industry leader The Upper Deck Company. Enjoy Jason's own stories, how it started for him as a 13 year old and now is living his dream.

As always enjoy and learn 🙏

The Sports Entrepreneurs Podcast by Marcus Luer - #89 | Jason Masherah Jason Masherah, President of The Upper Deck Company, living his childhood dream, from a young boy trading cards at school to running one of...

It's Sports Entrepreneurs Podcast (Sun)Day 😎🎙️🎧.

Timing is everything, excited to release my 88th Podcast with Andrew Ryan while the FIBA World Cup is in full swing in my part of the world (Philippines, Indonesia and Japan are co-hosting).

Catch Andrew's stories, coming from a small town in Australia and making it to the big wide world of sports including working with Perform, the IOC to now the Managing Director FIBA Media.

We are having a close look at the FIBA Media structure (JV with DAZN) , its platforms https://lnkd.in/gUTvrwX7, the Men's World Cup and Women's competitions.

Have a great Sunday and enjoy the sporting actions from around the world 🌍🙏

The Sports Entrepreneurs Podcast by Marcus Luer - #88 | Andrew Ryan Andrew Ryan, corporate lawyer turned sports executive, currently Managing Director of FIBA Media, from a small town in Australia to the big...