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We are a Design Advisor and Consultant specialize in, design evaluation, the yearly advertising budg

Photos from Paper Maker's post 26/12/2019

Graphic Design Basic - 5
The tools and Process
Computer is one of the major core of contemporary design and production. The design field is constantly expanding, as new avenues of non-print design and communication evolve with developing technologies. This technology has the power to reshape our perception of ourselves and our world. Exciting as it may be the real tools is still the flexibilities, curious and open mind that are always open to a new frontier and willing to learn more as education is a life-long process especially now, as changes come as quickly than before.

There are many computer application in design. These include CAD/CAM (Computer-aided design and manufacturing) systems through which a designer can generate three-dimensional models of a new design. Other is print applications, allow designs to go from designer's computer to the offset press, all as digital files.

Beyond print applications, the internet bringing us together with an interchange of visual information and other data sharing. And lets us not to forget readily available multimedia and animations programs, that allow designers to generate animation, interactive environments and presentation graphics.

Now, the flexibility and convenience of this miraculous and powerful tools are amazing but always remember, these are just tools. At the end of the day, it is how well we use these inspiring tools to express our beautiful creativities.

The examples of these amazing works are all on the internet which you can look up yourself. Enjoy and happy surfing!

10/11/2019

Graphic Design Basic - 3
Dynamic Balance

To make a page, you need to understand the images and typographic of photography and illustration. Understanding how to make multiple elements works together in harmony is knowledge of visual language of balance.

There are two kinds of unified communication happen in Graphic Design. Intellectual Unity; which is an idea generated and word dominated. Visual Unity; which is created by the placement of design elements noticeable by the eye. Pretty tough? ok, one is thinking off subject matter while the other thinking of the design. Easy.....

Now we also have, visual dynamics which is basically where the location of graphics in your design, top to bottom, left to right, right to left or bottom to up, and try to make it readable ok...

Lastly, is balance composition. Our eye is attracted to balance the composition. That a key point itself! Such as symmetry, asymmetry and others. As long as it is pleasant and readable than your campaign graphic is halfway there. ( Still, a long way to go for a successful campaign. Ps; marketing 😉)

Overall balance plays a key role in a successful graphic campaign. We want to be approachable and readable. And above all, clear delivering massage. Good luck.

Till next post.

19/09/2019

Career versatility in Graphic Design fields.

Ever wonder what will be your career expansion in Graphic Design? Many, such as Multimedia Designer, Web Designer, Logo Designer, Brand Identity Designer, Flash Designer and Creative / Art Director.

All the above career and all related to it, will require you, not only focus on technical software but also understand arts and business. But the most important is to understand human character. As you will expand it, and its companies and identity products. A new upgrade I will said.

Just remember all the above is just tools, human character is real, that what you need to be focus on.

Till next post ;-)

09/09/2019

How colors impact your Graphic Design

Colors have the ability to affect you even if you visually can’t see them. Different color give off different wavelength and frequencies, and each have different affect.
We can surely categorize the fundamental of understanding of colors into 2 part, that is:
1. Appetizing color scheme.
Color that often use in associate with nature foods such as fruits, green vegetables and breads.
This color stimulate the appetite and giving an attracting warm and fresh visual. Which is highly used in food advertising.

2. Color characteristic.
There are 6 groups of characters for color, there are;
a. Color wheel. Spectrum colors arranged into a circle.
b. Hue. The purest form of colors.
c. Lightness. Shade of dark and light on one color.
d. Primary color. The 3 basic colors; red, yellow and blue, that can be mix and produce secondary color.
e. Secondary color. Born from the mixture of 2 primary colors.
f. Monochromatic color. The monochromatic color scheme uses variations in lightness of a single color.

Of course there are others characteristic as well, such as saturation, shades, tint, tone and others in details, which you can read more online and other graphic books.
For me, color played a big role in my graphic design. Playing and understanding of color allowed you to produce more professional graphic design and better communicate with your clients. By understanding the important role and meaning of each colors allowed you to lift up your brand. So study your colors. ;)

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