KASS The IP Experts
Check out our page and website for a unique window into KASS, your ASEAN Intellectual Property Experts.
08/07/2026
𝐒𝐨𝐦𝐞𝐨𝐧𝐞 𝐢𝐬 𝐫𝐞𝐠𝐢𝐬𝐭𝐞𝐫𝐢𝐧𝐠 𝐚 𝐭𝐫𝐚𝐝𝐞𝐦𝐚𝐫𝐤 𝐫𝐢𝐠𝐡𝐭 𝐧𝐨𝐰.
The question is:
"Is it yours or is someone else about to lock it in first?"
Registering first gives you the strongest, fastest legal protection. Waiting means relying on your longtime use and reputation to fight for rights later and proving that in court is far harder than holding a registration certificate.
Your brand is worth protecting properly, not defending after the fact.
Talk to us at kass.asia.
04/07/2026
𝐘𝐨𝐮 𝐩𝐚𝐢𝐝 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐛𝐨𝐨𝐭𝐡. 𝐘𝐨𝐮 𝐬𝐡𝐨𝐰𝐞𝐝 𝐮𝐩. 𝐘𝐨𝐮 𝐬𝐦𝐢𝐥𝐞𝐝 𝐚𝐭 𝐬𝐭𝐫𝐚𝐧𝐠𝐞𝐫𝐬 𝐟𝐨𝐫 𝐭𝐡𝐫𝐞𝐞 𝐝𝐚𝐲𝐬. But did you actually get results?
Franchise expos can be one of the most powerful growth platforms for franchisors or the most expensive networking events you ever attended.
The difference is not luck. It is preparation.
The right person speaking. A booth that draws people in. Franchisees who can tell your story better than any brochure.
An offer that creates urgency on the spot. A franchise expo is not a magic wand. It is a platform. And like any platform, it only works if you show up ready to use it.
Tap the link to see the whole article : 👉 https://kass.asia/taking-part-in-a-franchise-expo-yay-or-nay/
03/07/2026
𝐊𝐀𝐒𝐒 𝐄𝐱𝐩𝐥𝐨𝐫𝐞𝐬 𝐒𝐡𝐞𝐧𝐳𝐡𝐞𝐧: 𝐒𝐭𝐫𝐞𝐧𝐠𝐭𝐡𝐞𝐧𝐢𝐧𝐠 𝐓𝐢𝐞𝐬 𝐀𝐜𝐫𝐨𝐬𝐬 𝐭𝐡𝐞 𝐑𝐞𝐠𝐢𝐨𝐧
Face-to-face interactions are always the best.
It remains as one of the most effective ways to strengthen business relationships.
Alvin, our COO, and Shee Man, our Senior Business Development Executive, recently visited clients in China, reaffirming KASS's commitment to staying connected with our partners across the region. These discussions provided valuable insights into market developments, innovation trends, and future opportunities for collaboration.
Thank you to our clients for your trust and continued partnership. We look forward to achieving even greater success together.
03/07/2026
[𝐍𝐄𝐖 𝐀𝐑𝐓𝐈𝐂𝐋𝐄]
Pharma patents don't work the same way across ASEAN. 💊
What gets approved in Malaysia might get rejected in the Philippines.
Why?
Each country has its own rules on how far you can extend protection on a drug and its own priorities around keeping medicines affordable and accessible.
Our latest article breaks down how to navigate these differences, market by market from KASS's 20+ years working across the region.
🔗 Link in the comments below.
What does it really take to protect your ideas in a world being reshaped by AI and rapid innovation?
KASS International's CEO, Geetha Kandiah, sits down for an in-depth conversation on navigating intellectual property across ASEAN, from the complexities of cross-border IP rights to safeguarding the next generation of AI-driven innovations.
A front-row seat to her journey, her insights, and her vision for the future of IP.
🔗 Link in the comments below.
25/06/2026
Everyone is watching the World Cup.
We are watching the IP behind it.
The football on your screen is protected by layers of intellectual property, from patents covering performance technologies, to trademarks protecting branding, and design rights shaping its structure and appearance.
Even a football is not just a football.
Behind every match is a system of rights that protects how things are built, how they are identified, and how they perform.
Global brands invest heavily to ensure every layer of innovation is secured, not left exposed.
If this level of protection exists for a game ball, it raises a simple question:
𝐖𝐡𝐚𝐭 𝐥𝐞𝐯𝐞𝐥 𝐨𝐟 𝐩𝐫𝐨𝐭𝐞𝐜𝐭𝐢𝐨𝐧 𝐝𝐨𝐞𝐬 𝐲𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐡𝐚𝐯𝐞?
📩 [email protected]
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