Redbox Studio

Nic has been busy behind the scenes working on enhancing our Big Timer game.

One of the things we’ve been discussing is how different players need different levels of challenge and complexity.

Some people are completely new to business and entrepreneurship, so they need a simpler way to understand concepts like:
• customers
• products
• pricing
• cash flow

Others are ready for more advanced strategy and decision-making.

That’s why we’re working on creating different levels within the game experience — so players can grow their confidence and skills progressively instead of feeling overwhelmed from the start.

What we love about Big Timer is that people learn by doing.

They make decisions, experiment and see the consequences unfold in real time.

And honestly, that’s often far more memorable than sitting through slides or lectures.

This is also why we’re excited about bringing Big Timer into universities through our community program. (If you're a business owner, partner with us in this program!)

Students don’t just learn about entrepreneurship theoretically — they experience it through gameplay, teamwork, problem-solving and discussions.

We’ve seen how games can open people up. Students become more engaged.
Conversations become more dynamic. Ideas start flowing naturally.

Sometimes all people need is a safe and fun environment to try, fail, think and try again.

Dr Khoo Saye Thiam first knew about us through Dr Somas.

Back then, they were both at GMC (later, Dr Khoo decided to go to Lam Wah Ee Hospital). He was suitably impressed with Dr Somas' website so much so that he called us and asked if we could also develop his website.

That was more than a decade ago.

He is also one of the major supporters of Marketing Mojo - a quarterly networking event that we used to organize at China House Cafe. We stopped organizing it in 2019, after 7 years, as we wanted to take a break. Lucky for us that we did that because we all know what happened in 2020.

Dr Khoo is an avid pianist, a music connoisseur and a drone enthusiast. (He once taught us how to fly a drone which was an exciting experience!) It's interesting when clients become friends.

While Dr Khoo, who is a general surgeon, moved from one hospital to another, his website still works hard to get patients through his clinic door!

This is what many service professionals and experts don't realize - if you had your own digital real estate, you are in control of your business. If you rely on the hospital where you work at, you'll be on a long waiting list as there are usually 50 or more doctors whose services need promotion too (particularly if you work in a private hospital).

When Dr Khoo moved hospitals, all he needed to do was get us to update his website with his new clinic address and new phone number. Everything else on the website was still 100% his - his services and his expertise.

17 years.

That’s how long Dr Somas has been our website client.

When we first met him all those years ago, he already understood something that many professionals were still ignoring:

The world was going digital.

He knew that if he didn’t establish a credible online presence, he wouldn’t just struggle to compete within the private hospital he was attached to — he would slowly become invisible outside of it too.

Today, patients don’t simply walk into a hospital asking for “a doctor.”

They research, compare, read and then decide.

They decide long before they step into the clinic.

In many cases, they already know exactly who they want to meet.

That’s one of the reasons Dr Somas has steadily grown his patient base over the years.

When we met him recently, he shared something interesting:

AI platforms are now recommending him — and that’s contributing to overseas patient inquiries as well. (Website age, domain name age, content - all contribute to the findability of websites.)

Many people still underestimate the power of having a strong online presence.

But a website only works when it builds trust.

That means:
• strong branding and concept
• thoughtful design
• professional images
• credible content
• clear positioning

It’s never just about “having a website.”

It’s about creating digital credibility.

And after 17 years, we’re still working together — this time on yet another solution that will help him grow his credibility and visibility even more online.

A client recently recounted a story that stopped us mid-conversation. Her client — a new father — had been thinking about buying insurance for his newborn. So he did what most people do today: he searched online. And what happened next made us think - the fundamentals still apply. Here's the full story.

https://redboxstudio.com/how-this-client-won-her-sale-with-ai-help/