Robotic Learning

A sneak preview on my second Small Fish book - Mastering Brand Experience.

In Chapter 10 - How do Starbuck defined their brand?

The logo of Starbucks is not the brand, but the ................ (click on the below to read more about it.)

Co-Author Benson Wong

Small Fish Mastering Brand Experience would be ready by early 2016..Stay tune.

Small Fish's Business Mastery Blocks

These are the 8 primary blocks that any business would have. Compared these blocks with your business, you will find how powerful and amazing once you business have all these functions setup.

PM me should you need help or advice.

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Introducing "Small Fish's Business Mastery" Blocks

In Small Fish's business philosophy, we believed a business structure could be divided into 8 different pieces of blocks.

Although each block has it own stand-alone functions, but it's in fact interconnected among each others.

1. Business Purpose - to begin with, we often ask business owner "WHY" you started your business? What problems you would like to solve for your customers? - If your purpose is clear then customers will come.

2. Business Model - after identifying the why, next we will look at the "WHAT" and "HOW". The business model represents what are your business needs and how are you going to make it happen.

3. Business Goals - setting up your business targets and goals for the next five years, and break in down into a smaller pieces ranging from yearly, quarterly, monthly and even weekly. What are all the action items need to be completed during this period of time?

4. Operation System - the next step is to setup the operational systems within your business. From marketing, sales, customer service, account, finance, production and so on.

5. Organization - a good business is all about having the right system with good people. To house good people, we first need to have a good organization structure. Starting from the organization chart, the reporting system, positional contract to the commission payout scheme and etc.

6. People - good people are the heart and soul of your business. What are some of the core values that inspire good people to come work for you? If you want to build a brand for your company, make "Culture" become your brand.

7. KPIs - this is where we measured the performances of our business. Is the business having healthy profit margin & cash flow? How are the performances of the team members? We have to measure our current business situation in order for us to improve and become better.

8. Milestones - coming to the last block of the pieces, this is where we celebrate our business achievements. Should our business have achieved the business goals and targets we set earlier? Breaking a new high sales record, opening more new outlets or business expanded to a new market.

Every piece of the blocks is interlinked among each others. In fact, we can merge Block (1) - (3) as our Business Plan,
Block (3) - (5) is about System,
Block (5) - (7) is about Team, and
Block (7) - (1) is about Rewards

Now look at your own business, have you got all the pieces filled up? If not PM us, we might be able to help.