Development Information Diary

We’re testing meaning, not design. Which logo speaks to you?

About DID

Development Information Diary (DID) is a knowledge and public discourse platform focused on development policy, public health, climate change, technology, and ethical public life.

The idea behind DID is simple: to turn complex development issues into clear, thoughtful insights that inform decisions, shape public conversation, and strengthen accountability.

We’re inviting feedback from development, policy, public health, and civic practitioners...................................

LOGO PRETEST | Development Information Diary (DID)

We’re currently pretesting DID’s visual identity to see whether it communicates this purpose clearly. Beyond aesthetics, we’re interested in meaning.

Please look at Option A and Option B and share your thoughts:

1️⃣ What does each option suggest DID works on?
2️⃣ Which option better communicates credibility and trust as a knowledge platform?
3️⃣ Which feels more aligned with development, public health, climate, and public life?
4️⃣ One thing that could be clearer or stronger?

Kindly comment A or B, and add one short reason for your choice.

Thank you for contributing to this learning process 🙏