Brainy Copy

FOUR RULES OF EFFECTIVE WRITING

Effective Writing they say: is writing which has a logical flow of ideas and is cohesive. This means it holds together well because there are links between sentences and paragraphs.

If you've been trying to learn how to write effectively, then here are simple rules to follow to make you write effectively like a pro:

RULE 1: OUTLINE THE KEY POINTS YOU INTEND TO MAKE

Start the act of writing by creating bullet
points for each of the key points you intend
to make.

Do not try to write full sentences at first.
Instead, just create a bullet point for each
the key point you intend to communicate.

RULE 2: WRITE TOPIC SENTENCES FOR
EACH KEY POINT

A topic sentence states the main point of the
paragraph.

Make sure your topic sentences are “concise”
(clear and short).

At this point, you will have a series of topic
sentences waiting to be arranged into an
effective paragraph.

RULE 3: PLACE YOUR TOPIC SENTENCES IN
LOGICAL ORDER.

This could be called “building your
the argument” or “making your case.”

Create a logical flow of topic sentences that
most effectively communicates your
message.

RULE 4: PROVIDE ADDITIONAL SUPPORTING
DETAIL FOR EACH KEY POINT.

Finally, add supporting information that gives
your reader more details about the point
you’re making with any of your topics
sentences. Some topic sentences require
additional support detail—some will not.

When you add supporting detail, make sure that your paragraphs are no longer than nine lines long. Readers skip over “dense word blocks” like long paragraphs.

Readers remember short paragraphs,
especially one-sentence paragraphs.

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7 STEPS TO BUILD A PERSONAL BUSINESS BRAND.

Branding is a way of identifying your business. It is how your customers recognise and experience your business. A strong brand is more than just a logo — it's reflected in everything from your customer service style, staff uniforms, business cards and premises to your marketing materials and advertising.

In this post, I will tell you a step-by-step process that will enable you to create a personal brand business.

Let’s get started.

⇒ Step #1: Establish your perfect customer
⇒ Step #2: Build a website
⇒ Step #3: Write a weekly article (on your site)
⇒ Step #4: Create a newsletter
⇒ Step #5: Start a podcast and use Twitter to book amazing guests
⇒ Step #6: SEO your website
⇒ Step #7: Monetize through products and/or services

But I'm not going to explain each step on this post, that’s a topic for an entirely new post. I’ve got a lot to share on the subject, so be sure to like my Facebook fan page: , so you don’t miss any updates.

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Comment below if you have any questions on personal branding I won't hesitate to reply to your question according to the best of my knowledge.

Best regards.

Source: Copyblogger.

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