Dvisualhero

A snippet of an old branding project of an NGO brand.

A Happy New Month Ad,

I created a manipulation that welcomed June into the year 2023.

The idea was to combine the month of June and a football player that is being welcomed into a club.

Wish you guys a happy new month, let's do more this month.

Case Study continuation,

How I would find out where my audience are located as a food vendor,

1. I would go to either Facebook/Twitter

2. Search for hashtag like , then check out,
What people are posting, filter people that are my target audience, check out their profile to get more information about them.

3.Search for groups like Single people hangout, entrepreneurs hangout. Would check what people are posting and commenting, filter those that are relevant and check their profile to get more information

After doing this and I know if my ideal client are active on Facebook, then I would optimize and position my brand on Facebook.

Or I would save myself the stress and do this; I would get a marketing graphic designer and ad expert to create an attractive flyer for me and then run an ad with it that target my audience, once I find out which platforms ad generates much lead I can decide to focus on those platforms and build my business there.

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You might have the best business offer and attractive visuals and still won't make any sales,

why??

Because you are showing your nice business offer and attractive business visuals to the wrong set of audience.

People won't buy what won't solve their problems. You can't be advertising a car to someone that is struggling and looking for means to survive instead what you can sell to this kind of person is an offer that would make him financially free.

So What I am trying to say is this, you can't generate sales with a juicy offer and attractive brand visuals that your target audience can't see.

If you want to generate sales then showcase your offer and brand visual to the right audience.

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