Activationplus

For your billboard adverts across the nation, reach out to Activationplus ....

In 2017, Rakuten partnered with the NBA to promote the game of basketball in Japan.

This partnership has allowed Rakuten to provide Japanese fans with access to NBA content via its Rakuten TV service.

To help promote the partnership,

Rakuten TV has organized numerous in-person events such as this one:

👉An NBA Finals viewing party with special guest,

👉Kemba Walker, the all NBA point guard for the Charlotte Hornets (now Boston Celtics).

On May 31st, 2019,

650 people crammed into the Shibuya Stream Hall in Tokyo to watch the basketball game and hear Kemba answer questions.

Key Takeaway: 

Experiential marketing is all the rage — as it should be!

Every event your company hosts should be an experience for attendees, whether it's a show-stopping industry conference or an intimate local training seminar.

Here's the truth: successful events are more than a collection of keynotes and workshops.

They're immersive encounters that attendees remember for years after they conclude.

Do your best to craft one-of-a-kind experiences for your audience and your events will be much more successful.

Talk to to plan your next marketing experiential event.

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