Diginerd

You read that right!

“Content” is what we deal with on the internet.

“Contents”… idk… who cares?

Just call it “content”, like the pros do.

Thank me later! 😌

A copy is basically anything you write with the aim of persuading your audience to do something… buy your product/service, fill a form, etc.

It could as short as a one-liner on your landing page, to something a bit longer (maybe a caption), to long-form content in the form of articles and emails.

Copies often rely on the power of humor, surprise & emotion to persuade people into taking a particular step.

Is your brand message consistent across all your marketing channels?

1. Over 80% of customers use three or more channels in just one interaction with a brand they’re not familiar with.
2. Purchase intent improves by about 90% when consumers view consistent messaging across multiple channels.
3. Brand perception improves by a bit 68% when the message is consistent across multiple channels.

These three stats show that your business has a lot to gain when your brand voice and tone is consistent across multiple channels.

Your business should be saying the same thing when seen or heard on different online platforms.
Not just that - it should be saying the same thing, the same way, on all those platforms.

This helps drive your message home more effectively; whether your (potential) customer is getting to know you via Instagram, email, SMS, Facebook, website or even chat!