Fix my Socials

You think the real secret to running Facebook and Instagram ads in Nigeria is targeting? My dear, that’s not it.

What actually makes people click is when your ad feels like gist from a friend on their feed. Talk the way your people talk, show real Nigerians in real settings, and throw away those fake, foreign stock pictures. If your creative can hook them in the first 3 seconds, you’ve already beaten most advertisers.

Do this well, and you won’t even need to break your head over tight targeting—the algorithm will find your crowd, and you’ll start seeing the kind of results that make you smile at your phone.