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Ogilvy view on how building connections across channels.

Start working towards building a good connecting across all you marketing channels.

quote from his book Purple Cow I’m currently reading. So far the tone it is setting is being safe is risky.

Which kinda make sense as stepping out of you comfort zone leads to new opportunities and abilities. Definitely a
what do you think? Comment below 👇🏾

3 steps to creating an Ideal Client Profile and why.

ICP is also known as your buyer persona or ICA Ideal Customer Avatar.

It's necessary to know who your ideal customer is to enable you maximum you marketing budget to reaching that customer that is right for you.

Not identifying who our target customer is a common error made by entrepreneurs. I made it as well.

When you make your dream customer come to life, the easier it will be to create content that is tailored to them. You’ll start attracting people, like a magnet. When a potential customer believes you "get them," your offer becomes very appealing.

ICP is valuable tool that you can use to develop more relevant content, increase ad performance, and engage with your audience more effectively—all of which can help you achieve even bigger business goals - MAKE THAT MONEY!!!

Didn’t I tell say at the start of 2022, all I’m doing is dishing out secret sauce to that soft life😉