BrandManiac Digital

A strong social media presence can help companies reach new audiences, create loyal brand advocates, and even generate sales. 💰💯

With prospects like these, it’s no wonder companies of all shapes and sizes are finding their way online.

The truth is, starting a social media page is easy, but using it to its full potential is hard.

Here are some of the most common mistakes brands make on social media:👇👇👇

🎯 HAVING AN INCOMPLETE PROFILE:

Having an incomplete profile leads to a lot of missed opportunities. If someone is interested enough to look at your profile, don’t lose their interest because you didn’t use the space to its full potential!

To build a great social media profile, focus on providing informative, engaging information that’s consistent with your brand’s tone and voice.

Make sure you use high-quality images for your profile picture and header, and make sure your bio stays relevant and updated.

🎯 SPEAKING TO THE WRONG CROWD:

It doesn’t matter how great your profile is if it’s reaching the wrong people. Focus your efforts on acquiring followers who will most likely be interested in your product, service, or content.  

🎯 DISREGARDING THE STRENGTHS OF EACH PLATFORM:

Every platform is unique, so your social media strategy should vary based on the platform that you use.

A huge part of succeeding on social media is playing to the strengths of each platform.

🎯 FORGETTING TO MONITOR AND ENGAGE:

Social media is a two-way street! Your page shouldn’t just be a sounding board for your brand; it should build dialogues and culminate a community. You can start by incorporating daily or weekly check-ins on your profile. People react positively to brands that take the time to respond to comments or direct messages -- whether they’re positive or negative. 

🎯 POSTING TOO LITTLE (OR TOO MUCH):

This one is very common. Too many brands either post too infrequently or overwhelm their audience with content. The goal is to strike the right balance between being seen and being too much. 

To figure out the right posting frequency, look into best practices for specific platforms and use that as a guide.

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