WebAce Digital

Cheers to a great week.

Your Celebrity OAP

Your content is your salesperson, but you are not using it effectively.

Sales on social media have no magic; content is what attracts them.

Perhaps I should say content is what drives sales.

The question is: How?

We have been encouraged to share how-to content frequently, and everyone has become a teacher.

Is not this hilarious?

Listen carefully; one of the most important aspects of marketing is to ensure that when people are thinking about what you have to offer, you come to mind.

Excellent, your marketing objectives are getting closer to reality.

You can assist yourself with your content in the following ways:

1. Make your content relatable. What is relatable is worth sharing, reading and have a close touch with whosoever reads it.

Ensure people are able to relate with your content. Ever imagined why you share memes? It speaks directly to you!

2. Make your content memorable. "I once saw this on a brand page on IG" (the power of memorable content). The more memorable the more you win.

3. What happened to transformative contents? Why don't you always share them? Almost everyone struggles with one or two things, and sharing your struggles does not make you lose clients—on the contrary, it draws in more.

Recall that your company's objective must coincide with the content you produce, so rather than simply sharing these things, make sure they support your desired outcomes.

Global Media Ambassadors.... A platform for growth, networking and creativity....

Ladies and gentlemen, I present to you the newest gathering and initiative in the media industry.

This was an idea that came up while we were planning for the Communication Parliamentary Summit 5.0. I had conversations with several media celebrities, like Ayo Mairo-Ese, Seun Okinbaloye, Odunayo, Kolade Dominate, Mannie Essien, Kemi Smallz, Anthony Devoyce, experts across marketing, branding and communications, tech, and many more and they so much showed interest and zeal to pass opportunities to the young people out there in the media industry.

With this in mind, we are creating the Global Media Ambassadors, where we want to also bridge the gap of job searches instead we use referrals and networks, bring opportunities closer to everyone in the industry, create a synergy between undergraduates, graduates and practitioners as well as fostering a more developed job search culture without stress and hassle.

Lagos State University will be our base and the GMA 1.0 comes up very soon.

This will be the biggest Association you will be proud you joined.

Registration and other details will be out soon. I implore everyone with interest in the media industry to be on the lookout for the registration details.

Global Media Ambassadors.......Raising the champions of tomorrow.

Adewusi Okikiola Jr.