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The secret to every successful content marketing effort is an effective strategy.

For your content strategy to be effective, it must answer the question of

✅Who?
✅Why? and
✅What?

This is where the triangular formula for content strategy comes in.

The formula consists of 3 elements, namely

✅ Your audience, which provides answers to the question, "Who?"

These are the people you're targeting and trying to solve their needs with your content marketing campaigns.

✅Your goal(s) or mission, which answers the question "why."

Your business or marketing goals for that period (which could be increased website traffic, brand awareness, search ranking, lead generation, sales or revenue, etc.) are the reason for the content marketing effort.

✅Good content, which answers the question of "what."

Good-quality content is what you offer to attract your ideal audience and achieve your goals.

Balancing the angles of your audience and goals and crafting compelling content makes your strategy effective.

What are the components of your content strategy?

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Seeing my post for the first time?

I'm Enny, a content writer and strategist.

Currently helping B2B and B2C brands develop content strategies for Q1 of 2024

Need one for your brand?

Send "Strategy" to my DM now.

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Content repurposing involves reusing all or elements of existing content in order to expand that content’s reach.

Content writers and marketers can breathe new life into old content by repurposing or transforming it into new formats.