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Do You Want To Write Better Leads? Then Let This Guide You Takes 5-7 seconds to grab your prospect's attention & get them to read your sales message. This's why how you write your leads is important. If you dunno, a lead is the first 5-15 sentences,

"A Lady asked an old street vendor: "How much do you sell your eggs for?" The old man replied "0.50¢ an egg, madam.” The Lady responde, “I'll take 6 eggs for $2.00 or I'm leaving.” The old salesman replied, “Buy them at the price you want, Madam. This is a good start for me because I haven't sold a single egg today and I need this to live.”

She bought her eggs at a bargain price and left with the feeling that she had won. She got into her fancy car and went to a fancy restaurant with her friend. She and her friend ordered what they wanted. They ate a little and left a lot of what they had asked for. So they paid the bill, which was $150. The ladies gave $200 and told the fancy restaurant owner to keep the change as a tip.

This story might seem quite normal to the owner of the fancy restaurant, but very unfair to the egg seller. The question it raises is;
Why do we always need to show that we have power when we buy from the needy?
And why are we generous to those who don't even need our generosity?

We once read somewhere that a father used to buy goods from poor people at a high price, even though he didn't need the things. Sometimes he paid more for them. His children were amazed. One day they asked him "why are you doing this dad?" The father replied: "It's charity wrapped in dignity.”

I know that most of you will not share this message, but if you are one of the people who have taken the time to read this far...
Then this message of attempted "humanisation" will have gone one step further in the right direction."

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