Retailscope

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At the start of a new business year, major brands all over the world are concerned about how to increase their company’s market share without necessarily going overboard in cost accrued.

This is especially true in the FMCG space with stiff competition where most companies make use of technology to beat longstanding challenges and build on emerging opportunities in an evolving marketplace. Advancements in technology and Internet of Things have made a transformative impact across the supply chain process – from assessing market demand using digital analytical forecasting to an integrated operations planning strategy. Furthermore, zero stock-outs at retailers and making new products quickly available are critical for FMCG companies.
See more at https://retailscope.africa/the-science-of-people-lessons-for-brands/