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Uganda: How a Tourism App in Uganda Is Making Its Mark in East Africa - and Beyond

Founder Brian Namanya launched Tubayo, an online travel marketplace for East Africa, inspired by his desire to explore Nairobi affordably. Initially showcased on Instagram, Tubayo has since evolved into a robust platform connecting 77,000 users with local experiences and accommodations, offering flexibility in payment methods. Despite initial setbacks, a Mastercard grant propelled Tubayo's development, leading to its 2020 app launch. While facing commission criticisms, hosts benefit from Tubayo's local appeal, with activities spanning archery sessions to market days in Kampala and Nairobi. Challenges persist, including accommodation standards and expansion plans beyond Uganda, as Tubayo aims to dominate the African market before going global.

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