Think LAGOS

MEET THE FAST FOOD COMPANY THAT MAKES BILLIONS "FRYING" LAND

It’s another Saturday, and if you aren’t aware, today is the 222nd day of 2022 (pun intended).

Few days ago, I launched the BMW Club with Rejoice and I thank you deeply for your readership and reviews. On the last episode which I shared via WhatsApp, I introduced “Trouble” to you (I’m actually laughing right now). “Trouble” is the dog that inherited billions from her deceased owner’s real estate investments.

Imagine if I told you of a company that makes billions just by frying “akara” (beancake) or puff puff. You would say it is impossible right? But yes, I am about to tell you about a fast food company that makes so much money (trillions actually) by frying “land”.

If you've ever seen or entered a McDonald's restaurant, you must have noticed that they are in the food business. With 145 menus including their signature burger and fries, over 40,000 restaurants across 119 countries worldwide, serving over 69 million customers daily and $23 billion (N9.6 trillion) revenue in 2021, McDonald holds its own as one of the largest fast food restaurant chains in the world.

Most of us would think of McDonald’s as a burger and fries restaurant, but in the business world, McDonald’s is considered a real estate company. Around 70% of the buildings and 45% of the land at McDonald's around the world are owned by the company. Between the fries and the land, McDonald’s makes a lot more of its money on the land.

While the brand has sold more than one billion hamburgers to customers around the world, 85% of its stores are owned by franchisees. Franchisees pay to use McDonald’s brand name, its proprietary processes and trademarked menu items, but unlike other franchises, McDonald’s owns the land the stores are built on.

McDonald’s owns thousands of iconic pieces of real estate around the globe. From New York City’s Times Square to Moscow’s Red Square, McDonald’s has ventured around the world, buying up prime real estate. Franchisees pay McDonald’s a cut of their food sales, but a much larger portion of McDonald’s revenue comes from the rent it’s paid on its real estate. After all, rent in Times Square isn’t cheap, but a Big Mac is.

The impetus for the McDonald's real estate business model originated in the 1950's when then CFO Harry Sonneborn recognized that the real value for McDonald's would be found in its real estate, not its hamburgers. The McDonald's Franchise Realty Corporation was launched in 1956 with the goal of purchasing cheap property along well-traveled byways for eventual McDonald's concept franchising.

The soul of McDonald's is its over 40,000 properties, paid for with fries. The impetus for the McDonald's real estate business model originated in the 1950's when then CFO Harry Sonneborn recognized that the real value for McDonald's would be found in its real estate, not its hamburgers. The McDonald's Franchise Realty Corporation was launched in 1956 with the goal of purchasing cheap property along well-traveled byways for eventual McDonald's concept franchising.

I will leave you to pick your lessons from today’s episodes. And maybe if you share with me your lessons, I can plan to buy you a McDonald’s burger soon… But mind you, Mc is not yet in Nigeria.

LIVE ON THE BRIGHT SIDE OF LIFE

In the midst of bleakness occasioned by the traumas of a global pandemic, beauty is being created by the resilient.

Quit thinking negativity, stay on course to your dream. Live on the brighter side of life... With a touch of excellence crafted with you in mind, Fairfield by Cedarwood BEACH FRONT is that bright side where the future can be even brighter. Own a plot there TODAY!

WHAT WAS YOUR GRADE,
IN O'LEVEL MATHEMATICS ?

1. Earlier this week, the Federal Ministry of Education postponed the 2019/2020 WASSCE indefinitely in apparent consideration of students' safety in a COVID-19 ravaged country. This postponement may make many of us adults who passed through the Nigerian educational system to, with appreciative nostalgia, remember how we passed our O'Levels, some at one attempt, and some at multiple attempts.

2. The culprit for repeating O'level, and most times trying out GCE, NECO, WAEC simultaneously to avoid putting one's "grades" in a basket, is usually the dreaded subject "MATHEMATICS". There's hardly anyone who wrote Mathematics who did not encounter GRAPHS and the use of pliable broomsticks to keep the graphs curvy... By the way, if you wrote Mathematics just once, you must be a genius.

3. Graphs are a common method to visually illustrate relationships in data. The purpose of a graph is to present data that are too numerous or complicated to be described adequately in text and in less space. Graphs come in various variants such as histograms, bar charts, pie charts etc.

4. But did you know life is like a graph? It is a complex grid of dependent & independent variables that traverses low and high slopes. Some circumstances in life often cause our graphs to drop or rise, like COVID-19. Every facet of human endeavour has been massively impacted by this virus-variable.

5. However, you can always plot life to your own advantage regardless of any variables. Real Estate Investments (REIT) is a tried and tested way to keep your graph rising. Plot your future with a PLOT at Cedarwood Estates NOW.

08080208567