HITNETWORK NIGERIA

HOW TO GET YOUR NEXT CUSTOMER (SERIES) - Part 10

MARKET RIGHT OR BE LEFT ...behind

A lot of businesses today plan to run without inputting marketing as part of their fundamental business activities.

we discovered that the major reason for this is because they don't want to spend money on marketing.

They are hoping that sales can continue upward without marketing!

Well, I have this news for you..

Any company that does not market effectively will fold up.

The truth is many have already folded up because they ran with this ideology.

The number one factor that determines the survival of your business is customers;
to butteress further;

only the continuous inflow and retention of customers can ensure the survival of your business

so why is marketing your business very important :

1. it makes customers aware of your products or services
2. Engages them, and helps them make the buying decision.
3. it makes customers choose you whenever they have a need that your product category can solve

So how can we make this work?

in order to understand the importance of marketing, we need to first understand what marketing is.

What is Marketing?

Marketing covers a whole lot of things that has been defined and redefined over the years,
however, this has been consistent -

Marketing is identifying consumer needs and designing a system to meeting those needs

The question now is ...
why do businesses neglect marketing if it is that simple and straight forward?

while the answer may seem simple, a number of factors are responsible for neglecting marketing

1. satisfaction with the initial marketing that has been carried out -

2. The hope to spend zero amount on marketing and still get results

3. lack of understanding of marketing

4. Trying to maximize profit via short cuts

no product goes into the market place without some form of marketing which includes research and testing.

most businesses feel that initial marketing is enough for the business and once they have been able to create a product, it must sell itself.

however, nothing can be further from the truth.

that initial marketing helps to start the business by clarifying that there is a need and how possibly great that need is but it is strong enough to compel the prospects to buy or stay with the business.

for instance,

everyone wears clothes but there are boutiques closing down

everyone eats but there are restaurants closing shop

a number of ladies make their hair but there are salons that close down

This clearly shows that businesses can produce products people want and still close shop.

without marketing effectively, a business is positioned and guaranteed to fail

So how do you market effectively?

STAY CONNECTED FOR PART 2