Kopy Sheikh

.”A copywriter should have an understanding of people, an insight into them, a sympathy toward them.”-George Gribbin

HOW TO MOVE FROM N400,000 A MONTH TO N1.5M A MONTH

Back in 2012, I was in Oloye Akin Alabi's office.

I just moved to Lagos and was staying on the mainland.

He would ask "What are you enjoying on that mainland sef? You should move to the Island"But the "small boyness" in me would be thinking

"Where do I get N4 million a year to pay house rent?"

Anyway...

On this particular day, I went to him because I was having a problem.

My online business was doing an average of N400,000 a month.

Sometimes, it would spike due to bonanzas etc but then it will come down to N400,000 a month

I was worried..

I needed to get to the N1m a month mark.

So, I asked him - what can I do to scale up my profits?He took time to answer but here is the summary:

"In as long as you are playing in a large enough market, all you need to do to scale up is by reaching more people"

Sounds simple. Right?

It is actually, but the "small boyness" in you is the enemy.

I was eventually able to understand what he was talking about when I did a campaign that made N3m in 30 days.

Basically, there are 2 ways to scale up a business.

It is either you scale up vertically or horizontally.

Scaling up vertically has to do with increasing the amount of money each customer spends with you.

Scaling up horizontally is simply about reaching more people.

The wisdom lies in going horizontal before you start to go vertical.

To scale up from N400,000 to N1.5m, you do not need any extra gimmicks.

You just need to reach more people even if it is the same product.

E.g.

Let's say you are have a frontend product that gives you N10,000 profits per sale.40 of those will give you N400,000.

To boost your profits to N1.5m a month, you can simply:

(1) Reach more people so that you can get 150 sales a month (Horizontal)

(2) Sell more products to the existing customers (vertical)Here is an example:

Eben Pagan made $135,000 in his first year selling his double your dating ebook.

In the second year, he went vertical (by adding a second product) and that doubled his profits instantly.

I wrote this post because I have a student who is currently running a campaign on FB where he spends N3,000 a day.

Last month, he made N630,000 in gross profits.

That is N540,000 in net profits.

And it is in a really large market.

So, he is asking me the same question I asked Oloye back in 2012.

"How do I move to N1m a month?"

Dude!

Reach more people. Damn It!

Anyway!

The main point of this post is this: Most of the time, what you need to 4X your income (E.g. move from N400,000 to N1.5m a month) is not more information.

What you need is what people call "bigger balls" or Guts.

Bigger balls is what pushes you to go hard and do things the big way.

The funny thing is you can't have "bigger balls" by reading a book or watching a video.

It has to happen to you but you can put yourself in situations that will force you to grow bigger balls.

For me, one of the things I did was to move to Lekki and allow the high cost of things around here to push me around.

Whichever way you choose, if you can't do what big boys do, you won't get their results. It is that simple.

Feel free to read this twice.

©️ Toyin Omotosho
CEO Expertnaire

AVOID THESE 6 MODELS OF MAKING MONEY ONLINE IN 2022

1. Online surveys - purportedly, you simply respond to surveys and you get paid a certain amount.

If it was that simple, trust me, everyone will be doing surveys right now and smiling to the bank. It is a lie.

2. Get paid to read emails - this one is so dumb I don't even know how people believe it.

3. "Oil and Gas investment" - also masquerading as "online investment programs" aka, invest =N=100,000 and get paid 40% every 30/60/90 days.

There are currently new ones making the rounds now.

Who are the s**t people who invent these things? And who believes all that s**t?

4. Cash Gifting programs - a.k.a MMM and its many cousins (oh when, I was in Russia, I found Mavrodi's house. If you lost money in MMM, I know where to find his mother, just kidding.)

All that, "provide help, receive help" nonsense.

Their promoters morphed into #3 above.

5. Online MLMs - pyramid schemes disguised as network marketing opportunities.

If they have no real product and focus on recruiting new members, it's BS, it's a pyramid and it will come tumbling down.

And oh, if their "product" is a bunch of ebooks/courses, the same applies.

6. Basically, anything that promises you'll make a lot of money doing very little to no work.

It's mostly shysters and scammers who promote those things and I don't care if it's your trusted cousin telling you to join in.

Avoid them all.

COPIED FROM TOYIN OMOTOSHO

Want to know how you can start a profitable business and make 150k or more, send me a DM.