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ENGLISH OBJ:
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11-20: BDADCDDEBC
21-30: DAABCABDDD
31-40: DDCECDEEED
41-50: DBECEAADBA
51-60: ABADACADCD
61-70: ABBEBBDCCA
71-80: DBCAECEEAE
81-90: AAADAEBCDE
91-100: BBCAEADECE

WAEC MARKETING ANSWERS
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MARKETING OBJ
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11-20: ACBBBCDCDA
21-30: BDCADDBACB
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(1a)
(i) Needs: Needs are fundamental necessities that individuals must have to live and function. Examples include food, water, shelter, clothing, and healthcare.

(ii) Wants: Wants are the specific forms of needs that are shaped by culture, society, and individual personality.

(1b)
(PICK ANY FOUR)
(i) Marketing helps a company in carrying out marketing research to gather, analyze, and interpret information about the market, consumers, and competitors.
(ii) It is involved in product planning and development, which includes designing, creating, and managing products to meet customer needs and preferences.
(iii) Marketing is responsible for selling the company’s products
(iv) Marketing determines the price of products, balancing profitability with customer satisfaction.
(v) Marketing determines the channels of distribution to ensure that products are available to consumers at the right place and time.
(vi) Marketing engages in advertising and other promotional activities.

(1c)
(i) Product concept: This is an orientation that assumes that the customer will favour products that are of high quality.
(ii) Selling concept: The selling concept is based on the assumption that even when products are of high quality, available and affordable, consumers would still not buy unless they are persuaded to buy.
(iii) Production concept: This concept assumes that consumers would buy products that are available and at lower prices, thus companies concern themselves with mass production.
(iv) Marketing concept: This concept centers on meeting the needs and wants of target markets more effectively than competitors.

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(2a)
(PICK ANY ONE)
Consumer products are goods and services that are intended for personal or household use, such as food, clothing, electronics, and appliances.

OR

Consumer products are products that are purchased by individuals or households for personal use.

(2b)
(PICK ANY THREE)
(i) Road Transportation: This involves the use of trucks, vans, or other vehicles to transport goods by road. It is flexible and suitable for short to medium distances, offering door-to-door delivery options.

(ii) Rail Transportation: This utilizes trains to move goods over long distances, both domestically and internationally. It is particularly suitable for transporting bulk goods such as coal, grain, and minerals.

(iii) Air Transportation: This involves the use of airplanes to move goods quickly over long distances. It is ideal for transporting time-sensitive or high-value goods, as well as perishable items.

(iv) Sea Transportation: This utilizes ships and vessels to transport goods over oceans and large bodies of water. It is well-suited for transporting bulky or heavy goods in large quantities.

(v) Pipeline Transportation: Pipeline transport involves the use of pipelines to transport liquids, gases, or other materials over long distances.

(2c)
(PICK ANY THREE)
(i) Capital goods: These are used in production, such as manufacturing equipment or vehicles.

(ii) Raw materials: These are unprocessed materials used in production, like lumber or metals.

(iii) Component parts: These are used to manufacture finished products, like engines or electronics.

(iv) Supplies and services: These are necessary for day-to-day operations, like office supplies or maintenance services.

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(3a)
(PICK ANY EIGHT)
(i) Discounts
(ii) Coupons
(iii) Contests
(iv) Free Samples
(v)Buy One, Get One (BOGO) Offers
(vi) Loyalty Programs
(vii) Bundle Deals
(viii) Flash Sales
(ix) Product Demonstrations
(x) Referral Programs
(xi) Patronage awards
(xii) Salesmen competition

(3b)
(PICK ANY SIX)
(i) Sales promotional tools can stimulate demand and lead to an increase in sales revenue.
(ii) Promotions can attract new customers who may be enticed by the special offers.
(iii) Promotional tools can help retain existing customers by offering incentives for repeat purchases.
(iv) Promotions can raise awareness of the brand and its products among consumers.
(v) Using promotions effectively can differentiate the company from competitors and attract customers.
(vi) Promotions can help clear excess inventory or slow-moving products, freeing up space and capital.
(vii) Promotions can provide an opportunity to gather feedback from customers, helping the company understand their preferences and needs.
(viii) Effective use of promotions can foster loyalty among customers who appreciate the value and savings offered.
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