Sam Idowu

Successful brands focus on one target audience. This allows them to be more favoured, more expensive and more connected to their audience.

For instance, Rolex focuses on rich people.

That's why they have their slogan to be "Expensive watch owners".

This focus will actually appeal to two different audiences at the same time - The rich ones who doesn't want their standard to fall and the wannabes; they too would want to jump on the bandwagon (Everybody wanna feel among by the way).

So, when ever you are writing a copy, focus on one target audience and a lot more will follow.

Objections in prospect’s head stops her from buying a product.

This is what makes her want to think about getting the product.

Once a customer’s buying desire is awakened, they feel the need to go ahead and get the product, yet they are slowed down by objections.

Your duty as a sales person is to remove those objections and show them more reasons why the product you are writing about is the best.