Jr Creative

NEVER LOWER YOUR PRICE FOR ANYONE

know your target audience
Once price starts sliding, it rarely stops.

Here’s the honest breakdown and the business lessons you should lock in:

What actually happened

You started strong at a fixed rate you charged(premium positioning)
Then moved to an average rate (flexible positioning)
Then they pushed for a lower rate (commodity positioning)

That shift changed how they saw you:

From expert → to negotiable vendor

From authority → to available option

Clients don’t usually stop negotiating when you drop your price—they keep searching for your floor.

The key lessons (this is where the real value is)

1. Your first price is your identity

The moment you mentioned your fixed price, you told them:

“I’m premium, results-driven, high-level.”

The moment you accepted an average price, you unintentionally said:

“My price is flexible.”

In business, price communicates positioning before your words do.

2. Discounts without structure reduce trust

The issue wasn’t even the reduction—it was how it happened.

You dropped from your fixed rates → average rate without:

reducing scope

reducing materials

reducing training intensity

So in their mind:

“If he can do an average price with everything… maybe a lesser rate is still possible.”

Lesson:
If price drops, value must visibly drop too.

3. Never negotiate against yourself

They mentioned an average price.
You accepted.

At that point, the negotiation should have been closed or conditional.

Instead, space was left open—and they used it.

Rule:
Once you concede, don’t concede again in the same deal.

4. You trained them how to treat your value

This is subtle but powerful.

By agreeing quickly to an average price because you wanted them to have a feel of your work , you:

showed willingness to adjust

removed resistance

reduced perceived scarcity

So naturally, they tried another reduction.

Clients respond to what you tolerate, not what you say.

5. Not every client is your client

This is the biggest mindset shift.

A client comparing you to a lower paying alternative is:

not buying transformation

buying affordability

That’s a different market entirely.

If you chase

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