Tajex Designs

A brand identity shaped around elegance, comfort, and effortless femininity.
I am truly excited about how this one turned out. 😊😊

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Chyqstyle began with a simple belief that footwear should do more than look good, it should make you feel understood. The brand was born from the everyday stories of women who want elegance without pain and men who want simplicity without losing style.

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The Challenge
The goal was to create an identity that reflects feminine elegance without excluding the male audience. Many footwear identities tend to feel too loud or too rigid, which can distract from the comfort and emotion behind the product. Chyqstyle needed a visual system that feels refined, gentle, and premium while still carrying enough versatility to speak to both women and men.

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My Approach
I shaped the direction around fluid curves, balanced forms, and a sense of steady movement. The symbol blends the initials into a clean and graceful flow that hints at comfort and style working together. The typography brings a luxurious presence without becoming overwhelming, supporting the brand’s calm and modern energy. Every element is designed to feel harmonious and memorable, giving Chyqstyle a distinct presence you can notice instantly.

Happy new day guys,

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