Mobolaji O

omobolaji.com

Create content for your CUSTOMER not yourself or your business!

3 content marketing mistakes brands make:

• BEING TOO SALESY
Create relevant/useful/helpful and consistent content for your customer. That way, they trust you and feel like you care about them and you’re not just after closing a sale.
Not every time “Buy, buy, buy!”

• CREATING CONTENT FOR PEOPLE YOU DON’T KNOW

Before creating, make sure you know and understand your customer. Know their painpoint, needs and wants.
Then create to tackle their needs.

• EXPECTING INSTANT RESULTS
Except you’re noodles, you can’t expect 3 minutes results from content creation.
Give your customers time to adjust to your new love for them. 😍

•Do an audit
•Get better at what’s working
•Trash/innovate what’s not



Consumers//Customers now have much less time and much more options.

This means that you need to be strategic with your content to get them to buy from and trust you.

From Newsletters, to helpful posts, to motivational content; these are few of the ways you can HELP your customers.

It’s important to know what works but you also need to know what doesn’t. 🤓

What content mistakes have you made in the past and how did you innovate?

What are your current content creation hacks?