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Step 2: Write copy that sells
There's a proven sales copy formula that takes visitors through the
selling process from the moment they arrive to the moment they
make a purchase:
1. Arouse interest with a compelling headline.
2. Describe the problem your product solves.
3. Establish your credibility as a solver of this problem.
4. Add testimonials from people who have used your product.
5. Talk about the product and how it benefits the user.
6. Make an offer.
7. Make a strong guarantee.
8. Create urgency.
9. Ask for the sale.
Throughout your copy, you need to focus on how your product or
service is uniquely able solve people's problems or make their lives
better. Think like a customer and ask "What's in it for me?"