D'Mastermind

Developing intellectual Property Strategy for SMEs:
Protecting innovation starts with an efficient and effective intellectual property (IP) strategy. A comprehensive IP strategy can help SMEs become more competitive. It can also create revenue sources for their businesses. These are two major reasons why SMEs need to develop the right IP strategy for their enterprises. This article can help SMEs see the big picture.
Read more>> https://tinyurl.com/yb2n7yyu
Source: www.nigerianlawtoday.com

SMEs guide to branding:

We’ve all heard the stories about how successful branding propelled a humble startup to household name in no time at all. It’s true that some of the most successful brands started with little but ingenuity and a lot of determination. It’s also true that a good branding strategy will put any SME in a stronger position – it encourages loyalty and recognition from existing clients and prospective customers. With the current exponential increase in SMEs in Nigeria it is important to exploit every strategy to stay ahead. The link below contains guide to branding an SME>> https://tinyurl.com/y8sam7bl

Source: www.uattend.co.uk

Your Audience maybe bigger than you realize it as an SME:

Most SME brands think they know their audience. But maybe it’s time to think bigger when it comes to potential customers. That’s what CoverGirl realized earlier this year. Rather than focusing its marketing solely on beauty fanatics, it created a campaign that spoke to a wide variety of women — from mothers to motocross racers to chefs. Here’s how the beauty brand reached new audiences and, in the process, achieved a 2X return on ad spend.
Read more>> https://tinyurl.com/yaodnbrv

Source: ThinkWithGoogle (www.thinkwithgoogle.com)

How digital is rewriting the future of the handwritten greeting card:

While greeting card company Papyrus might sell “traditional” products, its approach to driving growth is anything but. Dominique Schurman, CEO of Papyrus parent company Schurman Retail Group, shares how the brand is rewriting the script in the greeting card industry by using technology to nurture customer relationships and drive growth in today’s competitive market. Read more>> https://tinyurl.com/y9jq7464

Source: ThinkWithGoogle (www.thinkwithgoogle.com)

“The important thing is not being afraid to take a chance. Remember, the greatest failure is to not try. Once you find something you love to do, be the best at doing it.” —Debbie Fields, founder of Mrs. Fields Cookies