7Figure Income Secrets Revealed

I just wanted to make sure that you not making this big internet traffic mistake.

Poor message to market match -

I want to mention the deadly mistake of crafting a non-compliant message for your traffic platform.

For example, advertising any kind of “get rich quick” or “make money” offer on Facebook will quickly get your account shut down, so don’t take any chances there!

Next is not understanding your prospect’s level of awareness or the traffic source’s culture.
For example, “cold” traffic mediums (like banners, solo ads, or PPV traffic) are going to expose your offer to the least aware prospects, which simply means they aren’t going to know who you are.

By their nature, cold traffic sources are an “interruptive” medium; those who see your ad didn’t specifically raise their hand and ask to see it. They weren’t actively searching for your solution. And therefore it is interrupting whatever else they were doing online.

Note that this isn’t good or bad, it’s just the nature of cold traffic methods.

Cold prospects will typically have little to no knowledge of your company, your opportunity, and possibly even your industry, and certainly not awesome value you personally have to offer!

The only thing they are likely to have an awareness of is their own pains and frustrations and the only style of advertising they will respond to is very aggressive and based in benefits and curiosity. (Like “make money” or “lose belly fat.”)

“Warm” traffic mediums—like readers of your blog or emails, or your fans on Facebook—already know who you are and what you have to offer. You’ve already established a certain level of likeability and trust.

These prospects want to be engaged. They want to be educated. They’re looking for leadership. They know they have a problem and are actively looking for a solution. You just need to catch them at the right time and convert them into your customer.

And you do this by continuing to ingratiate yourself in their world and providing value.

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