Ernest Ivienagbor

How to think about an Irresistible Offer

And if you don't know what that means..

It's simply an offer so good that it compels your customer to say yes without you having to do much convincing and pitching and "selling"

It's really simple:

1. There's already so much talent and competition in the world right now and there are a great number of people who offer good work just as you do, so you can no longer rely on "but my product is good." Nah! Things have changed.

2. Now you have to think of how to present what you sell in such a way that the customer sees you as different from the rest and that you're in a category all by yourself.

Please I'm not talking about hyping and fluffing things up. I'm not talking about putting a good packaging around a crappy product or service (that's a silly way to do things because it will backfire)

3. Since there are a lot of good options to choose from, people now easily have tension about buying things. Competition created that problem.

4. Your offer is irresistible if it takes away that tension.. The moment your customers "feel" any tension around buying from you, then you don't have an Irresistible Offer. You're like the rest.

5. An irresistible offer will reduce the tension around buying to the barest minimum or will takes it away completely so that a customers literally feels like, "This is so good, I'll be stoopid if I don't buy this because I don't know if I can find this anywhere else."

This is how to think of an irresistible offer.

PS. The little princess below just couldn't resist the offer! 🤩

Choose to make your customers feel like this little princess and they won't see anyone else but you.

10 Great Beliefs That Helped Double my Sales Results in July and August 2023

Courtesy of Alex Hormozi

Building a website?

Let your web copy guide your design. Remember, colours attract, words persuade.

Why don't we have lots of people running Google ads and Twitter Ads for their businesses?

Sale stories will reduce the resistance in selling to anyone.

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