Do Bold

Yes, they are heroes. No doubt about it.

But something about how quickly we use that word has been sitting with me.

Calling delivery workers and frontline staff “heroes” is true, they are showing up despite uncertainty, despite risk, despite everything happening around us.

But we also need to ask a harder question.

Why do they have to be heroes right now?

Are they on the road because it’s truly essential?
Or because it’s convenient?
Are they choosing to be there freely?
Or do they feel they have no real option?

When we label someone a hero, we should be careful not to normalize the risk they’re carrying.

Respect is not just praise.
Respect is reducing unnecessary demand.
Respect is companies making it absolutely clear that safety comes first, without pressure, without consequences.
Respect is each of us pausing before placing an order and asking, “Can this wait?”

They deserve recognition.
But they also deserve protection.

They are heroes.
But they shouldn’t have to be.

Can you imagine having a child away from your family and unable to go to them? Or can you imagine as a child growing up hidden, unable to go to school or get vaccines?

This is Emma* and her 9 year old daughter. Finally after more than 10 years they have received their documents to go home!! (Check out previous post for all the info)

We need donations to buy both of them a ticket from Saudi-Kenya 🙏🏼 Each ticket is €345 USD 🙏🏼

If you want to buy one complete ticket you can also make a transfer directly to our travel agency! Otherwise, any amount will go a long way and we will still be able to help them get home 💪🏼

Thank you community!!