Square Peg Insight

There's a lot to agree with this great piece: the narrative of the silver bullet like nudge and the power of non-conscious influences is still very strong in applied BeSci which often overshadows a conversation about the limits of its effectiveness - even if it might have been a necessary (unconscious) marketing strategy when the profession was just emerging.

"The problem the behavioural science industry has is that if Nudge constantly takes centre stage in conversations then, not unreasonably, there will be an expectation that practitioners can deliver sparkling results. --- We need a more sensible conversation about nudge that helps the wider audience for behavioural science understand that it is one, of many tools in the practitioner toolkit."

On not being Derren Brown As behavioural scientists we have many skills but mind-reading automatic mental processes is surely not one of them: provocative thinking on how to sensibly apply heuristics and nudges

I've been working as a behavioural science practitioner for a decade now and I often come across misunderstandings about the difference between behavioural economics, behaviour change and behavioural science in general. After the most recent discussion with a client, I wanted to write about this to help people understand some of the differences and talk about what it means for my professional practice 👇

Behavioural Economics vs. Behaviour Change - what's the difference? I've been working as a behavioural science practitioner for a decade now and I often come across misunderstandings about the difference between behavioural economics, behaviour change and behavioural science in general. After the most recent discussion with a client, I wanted to write about this to....

A nice read on how omission, availability, optimism, confirmation and natural risk biases influence vaccination behaviour!
https://www.behive-consulting.com/post/5-cognitive-biases-contributing-to-covid-19-vaccine-hesitancy