Rock & Code

Do you remember the good old press release? Do you know how to write press releases for the web? If you are still collecting your company mentions in a scrapbook that you present to the board of directors of your company, you'd better check this piece out now!

Forget SEO Tactics. Put Your Audience First I recently read a piece by Sarah Skerik, author of Unlocking Social Media for PR and vice president of content marketing for PR Newswire. I love what Sarah has to say and it mirrors my opinion exactly. Do you want to succeed as a communicator at any level? Then first and [...]

Did you know you that it's better to be a story-doing rather than a story telling company?
Wonder whats the difference? Then check this article out!

Good Companies Are Storytellers. Great Companies Are Storydoers Story-driven companies -- Target, Walt Disney, Starbucks, American Express, IBM -- are achieving better financial success than their competitors.

The road to success is paved with lots of tempting business opportunities! Find out why you should stay true to your main business model and why straying from original concepts might prove lethal!

Avoid the Deadly Temptations that Derail Innovators New ventures are easily distracted.

Have a million-dollar idea but no one wants to fund it? Feeling unappreciated? Then fight the system and overcome the capital gap organically!

How Startups Overcome the Capital Gap VCs may ignore ideas for smaller companies, but entrepreneurs who bootstrap can find success.