Referral Factory

Referral Factory

Delen

The insights you need for the growth you want. Aerialscoop aggregates your most important data, and delivers it to your inbox every day. Launching Jan 2019

10/07/2026

The folks over at Eightx did the maths: on average, Meta will cost you about $220 to land one customer. A referral will cost you $50.

Read that again.

Same customer, same product, one channel costs 4x more than the other.

Most marketers know this... sort of... and still put almost all their budget into the expensive channel.

Not because it works better. Because it comes with a dashboard, a login, a line item, someone whose job it is to watch it every day.

A referral program doesn't get any of that. No dashboard, no owner, no budget line. So it sits there being the cheapest way to grow, completely ignored.

Referral Factory gives referral that same dashboard, that same line item, that same owner. Not more budget, just someone actually running it.

Curious how referral-ready your business is? Link in the comments.

03/07/2026

6 in 10 leads converting.

That's what happened when one business started leaning into referrals.

The reason is simple: referred customers already trust you. They're not comparing you against three competitors. They're ready to buy.

Referrals don't just bring more leads. They bring better ones.

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