TrendWatching

The decision moment is collapsing into the purchase moment.

Google collapsed search and purchase into a single flow.
Zip and Stripe are letting Al complete the transaction before a consumer even opens their wallet. Instacart turned the shopping trolley into a checkout.

The storefront is wherever the mind is made up.

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Innovative brands are rewriting the rulebook: from tearing down traditional stages in Singapore to hosting workshops over brunch in Bengaluru, or even turning local bars into learning hubs. They’ve realized that the most memorable experiences happen when the event doesn’t feel like an event at all.

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