Esomar

We're pleased to share the latest news from the Esomar Foundation. 𝐊𝐚𝐫𝐢𝐧 𝐋𝐢𝐞𝐬𝐡𝐨𝐮𝐭 has been appointed President of the Esomar Foundation, succeeding 𝐉𝐨𝐡𝐧 𝐊𝐞𝐚𝐫𝐨𝐧, who has served in the role since 2017 and played a pivotal part in shaping the Esomar Foundation's impact and direction. The Esomar Foundation is also strengthening its Board with three new members, 𝐌𝐚𝐲𝐤𝐞 𝐇𝐚𝐫𝐤𝐞𝐦𝐚, 𝐉𝐨𝐧 𝐀𝐫𝐭𝐡𝐮𝐫𝐬, and 𝐃𝐚𝐯𝐞 𝐏𝐡𝐢𝐥𝐥𝐢𝐩𝐬, alongside two new Supervisory Board members, 𝐌𝐚𝐫𝐭𝐡𝐚 𝐋𝐥𝐨𝐛𝐞𝐭 and 𝐋𝐮𝐜𝐲 𝐃𝐚𝐯𝐢𝐬𝐨𝐧 𝐅𝐌𝐑𝐒.

📖 Read the full article here: https://shorturl.at/lzpUF

Esomar is looking for a dynamic, forward-thinking and inspiring leader to shape the future of the Global Insights Community and Profession.

As Chief Industry Officer (CIO), this executive role joins Esomar's leadership team, bringing together the people, ideas and partnerships that enable the industry to respond with confidence to emerging technologies, evolving regulation and changing stakeholder expectations.

📍 Amsterdam (hybrid)
📧 [email protected]
👉 Check out this job opportunity: https://shorturl.at/6S4Ix

Big news for the industry! Esomar launches AI Alliance to advance responsible AI in data, research and insights. A global initiative that's significant for the industry. https://shorturl.at/NY1MS

Join our free webinar, in partnership with the Market Research Institute International, featuring Bryan K. Orme (CEO of Sawtooth Software), as he dives into Better than Rating Scales: The Remarkable MaxDiff, the solution to rating scale bias and inconsistent cross-cultural results 📊

On this webinar you will learn:
🔹 How MaxDiff obtains high discrimination, while eliminating scale use bias
🔹 How to interpret MaxDiff results and present to others
🔹 Extensions of MaxDiff, including needs-based segmentation (for developing personas) and TURF optimization for optimizing sets of multiple items that reach the most people

Put it into practice right after with a free version of Sawtooth's survey tool, Discover. Hope you can join us! 🙌

🔗 Register here: https://shorturl.at/10mWR