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"Form follows function has been abused as an excuse for sh*tty design [..] people want to be convinced by emotion not by rationale.", some advice for designers from the legend himself: Hartmut Esslinger founder of Frog Design.

Hartmut Esslinger - Advice For Designers What's at the core of frog's philosophy? frog's founder shares what motivated him to start frog and five key lessons from his legendary career.