TWOFIFTYK

We’re mostly known for what happens on stage, but with Factory Town it all started way before the venue opened its doors.

For we developed the full visual identity. From brand strategy and positioning to logo design, typography and a complete design system.
Factory Town lives inside an old warehouse in Miami: that became the starting point. We built an identity that feels just as raw, open and constantly evolving.
A custom type direction, a logo that represents the look and feel of the venue, and graphic elements that work across every touchpoint.

That’s where we started, but not where we finished. Stay tuned to discover how we translated this visual identity into Factory Town’s venue design.

Brand strategy, design and identity by TWOFIFTYK.

The five areas of ASOT 🔥

At A State of Trance Festival, we design five distinct worlds across the venue: each with its own identity and atmosphere.

What makes them connect is the way we work. At TWOFIFTYK, stage design, visuals, and branding evolve together from day one. One team, one process. This way, the different elements can tell a stronger story together. Creative ideas and technical solutions are developed side by side: pushing concepts further and allowing innovation to happen naturally along the way.

As a result, the five different areas feel unique on their own, yet unmistakably part of the same universe.