From Form

A few interpretations of thinking for . When they approached us with the brief to make a manifesto film about human thinking, we knew we wanted to create a visual mosaic narrative that combines animation, archival footage, and 16mm shots to playfully explore the concept of human thinking: the ideas you get on a train or under the shower. The process that is imperfect, full of flaws, insecurities, and, most of all, hard to define.

It really was a collaborative approach with the great and thoughtful people at Santori Labs.
Our editor did a great job finding these archival gems and connecting them and .eder composed the most wonderful score for this film. A dream collab on all sides 🫶

We face a fundamental choice about the future of human intelligence. Thinking is skilled work. It deserves the same care as any craft.

We’re celebrating 25 years of .amsterdam with the launch of the Collector’s Edition campaign - a special anniversary you won’t want to miss this Saturday!

For a quarter of a century, Amsterdam Museum Night has brought together countless museum collections for that one night each year, becoming a true collection of collections.

Let’s rewind to that time of trading cards, keychains & tamagochis. Collect ‘em all!

Client: .amsterdam
Concept, design & animation: .form
Animation: .form
Music:
Make-up & hair:
Talent:
Photos Outdoor campaign:

As soon as we learned about the new switch function on the new , which turns your device into a distraction-free phone, we took the switching motion as the visual starting point for the campaign film.

Instead of relying on 3D renders, we chose to shoot all of the product shots in-camera. This involved building a custom 360º rig to fully rotate around the product and our talent.

To bring everything to life through sound and music, composed not only the campaign’s soundtrack but also a series of ringtones exclusively available on the Fairpone.

Animations for . A true pleasure to work with director once again on this gem about craft, time and precision. Narrated by .

"Where Time Begins"

The story of a century and a half, born in the quiet valleys of Le Brassus — where two visionaries, Audemars & Piguet, shaped the future of watchmaking with nothing but passion, precision, and the smallest of tools. (Like, super small tools). Where the art remains unchanged: just two timepieces a year, per watchmaker, made entirely by hand. (Wow)

Director:
Production:
DOP:

Managing Director/EP: 
Head of Production: 
Executive Producer: 
Producer: James Youngs
Production Manager: 

Agency: 
ECD: 
Creative Director: 
Art Director: 
Agency Producer:

Service Production: 
Service Producer: Miranda Traud

1st AD: .h.bucher
Art Department: Hannes Paul Sieber
Sound:

Editor:
Animation: .form
Sound and Composition:

Colourist: 
Colour Assists: Lois Chapman &

Post: 
Head of Production: George Reid
Producer: Emily Garaway
Creative Director: -davies
Motion Design Artists: Mark Fowler & Luis de la Rosa von der Meden
2D Lead: .wellby.vfx
2D Artist: Rory Whittle

26 weeks and counting 🐣❤️