Mopinion - All-in 1 User Feedback Software

And that’s a wrap on Forrester's CX Summit EMEA 2026 in Amsterdam! 🎉

Over the past few days, CX, digital and marketing leaders came together to explore one of the biggest questions shaping customer experience today: how do we build the experiences AI can’t? 🤖✨

From trust and intent to human creativity, quality data, customer identity and Total Experience, one thing became clear: AI may be changing how organisations design, automate and personalise journeys, but meaningful experiences still need a strong human foundation! 💡

A few key takeaways stood out to us:

✅AI needs direction, context and purpose to create real value
✅Trust is becoming a true differentiator in CX
✅Quality customer data is essential for smarter, more connected journeys
✅Customer insights remain critical for understanding what people truly need

A big thank you to everyone who connected with Adelita Artero, Luke Price, Olof Sjöberg and Gady van Meggelen-Büscher throughout the event. It was great to exchange ideas and discuss how organisations can turn customer feedback into meaningful action.

Thank you, Forrester, for an inspiring few days in Amsterdam! 👏