Wedel Software

First-party data isn't a buzzword anymore — it's the backbone of broadcast ad sales in 2026. 📊

More than 70% of digital ad spend is expected to be driven by first-party data this year, and most brands are leaning on their CRM to make it happen.

MediaSales CRM puts that data to work — connecting client relationships, targeting, and invoicing in one place. 💪

👉 Find out more at wedelsoft.com

📈 The global TV analytics market is projected to grow from $5.47 billion in 2026 to over $23 billion by 2034. That's a nearly 20% annual growth rate — and it reflects just how central data and business intelligence have become in modern broadcasting.

Media businesses that can turn real-time data into actionable decisions are pulling ahead. Those that can't are flying blind.

MediaSales Analytics from Wedel Software is designed to put the intelligence you need right in front of your team — customisable reports, live data, and seamless integration across your entire media sales workflow.

👉 Discover more at wedelsoft.com

The global audience measurement market is heading towards $9.4 billion by 2033. Advertisers are demanding proof — and broadcasters need the tools to deliver it. 📊

MediaSales Optiplan turns ratings data into clear, credible campaign plans — helping your sales team demonstrate reach and frequency with confidence.

It's the difference between a pitch and a proof point.

Find out more at wedelsoft.com 👇

Broadcast creative production is changing fast. 🎬 AI and automation are driving demand for faster turnarounds, more ad variants, and tighter budget control.

The US CTV advertising market alone passed $33 billion in 2025 — and that's just one part of the picture. Broadcasters across TV and radio are under pressure to produce more, faster, and cheaper.

The answer? Smarter workflows. That's where MediaSales Creative comes in — keeping everything from brief to final delivery organised and connected.

Learn more at wedelsoft.com 🎯