Adperium
Delen
Adperium.com advertising network Adperium is an online display advertising network, serving over 5 billion banner impressions per month world-wide.
04/11/2015
Interesting case study by WhichTestWon.com on banner advertising. The banner with two CTAs got higher CTRs!
https://whichtestwon.com/case-study/take-a-gamble-do-you-think-one-won-or-two/
Take A Gamble: Do You Think One Won Or Two? - WhichTestWon Winning Version: Version B, with the added Call to Action (CTA) button, was the definite winner. However, for a seemingly …
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