WATS - Test Data Management

Productronica 2025 - Here’s What We Learned

2025 has been a tough year in electronics manufacturing, but at productronica, we saw something else: energy, optimism and an industry moving forward.

The official numbers:

📈 47,000+ visitors from 98 countries
🌍 1,600+ exhibitors, up 20 % from the previous edition
✅ 95 % said the event met their innovation expectations

At the WATS stand, one thing stood out: Test Data Management is no longer a backroom topic.

But the challenges are familiar:

• Many teams still rely on fragile, in-house solutions
• Others aren’t using their test data at all
• Most want to simplify reporting, share insights, and save time

We had great conversations and even long-time WATS users discovered new features like Process Heatmap and Unit Flow.

🤖 And AI? Barely a whisper.
The real buzz? Practical insights and scalable action.

👉 Read our full reflection from the floor: https://www.wats.com/blog/reflections-from-productronica-2025-a-clear-signal-on-test-data-priorities?utm_source=facebook&utm_medium=organic&utm_campaign=post-productronica

Reflections from Productronica 2025 | WATS Key takeaways from Productronica 2025 from test data challenges to rising interest in off-the-shelf solutions. Discover what made WATS stand out.

🎉 Did you spot it?

We’ve just launched our new website: wats.com

Still WATS - just clearer, faster, and easier to explore.

✅ Cleaner navigation
✅ Updated look and feel
✅ More focus on how WATS helps you improve

It’s part of our mission to cut through complexity and make it easier to improve with test data.

Take a look around - Do you like it?
We’d love to hear what you think.
https://www.wats.com?utm_source=facebook&utm_medium=organic&utm_campaign=new_web