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A marketing strategy's ultimate purpose is to achieve and communicate a lasting competitive advantage over competitors. A solid marketing strategy should focus around the firm's value proposition, which tells customers what the company stands for, how it runs, and why they should do business with it.

The campaign was a huge hit for energy drink company, Red Bull. Over 7 million people were engaged in social media on the very first day . As marketers, we may learn the following lessons :
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